Within untold stories
lie game-changing insights
that lead to category defining results.
Why "Curiosity Wins"
?
Curiosity Wins is the idea that when you ask the right questions of the right people, at the right moment you will find the previously untold stories that inspire insights with the power to transform business problems into opportunities.
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Curiosity Wins is about approaching every project with an open mind and a willingness to explore new ideas and perspectives. It's about being curious about the problem, the data, and the real people behind the data.
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By embracing the philosophy of "curiosity wins" I believe brands can gain a better understanding of their customers and the competitive landscape. Together we can uncover new opportunities for growth and inform strategic decisions that lead to greater success.
RESEARCH
Bring me your business problem. Your burning audience question. The obstacle in your path. We can work together to craft the right approach, whether it's a deep dive, a scrappy gut check or something in between, and uncover the insights you need to move forward quickly and confidently.
INSIGHTS
Not every problem requires conducting net new research--if you're drowning in decks, downloads and databases and need a hand finding the actionable insight in the info you already have, I can help.
Sometimes a fresh set of eyes and an unbiased perspective is the secret weapon you need to unlock the opportunity hiding in your desk drawers.
STRATEGY
Research recommendations and actionable insights are just the starting line. To get results and drive change you have to strategically leverage what you've learned, ensuring it informs what comes next. From creative briefs to brand strategies to go to market plans: I help turn rich insight into powerful action.
Let's Work Together
In addition to hands-on problem solving on a project basis, I am excited to offer both off the shelf and custom seminars covering a range of topics from creating great creative briefs and providing creative feedback to selecting research methodologies and getting from data to insight.
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Additionally, I offer a variety of engaging, effective workshops that will tackle your business problem or marketing challenge head on and get your team unstuck and inspired.